The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Macmillan English Dictionary for Advanced Learners

Macmillan English Dictionary for Advanced Learners

Macmillan English Dictionary for Advanced Learners

The second edition of the Macmillan English Dictionary now contains a wealth of new material, while building on the innovative features that won it two prestigious awards.The most frequent 7,500 words in English - the ideal vocabulary size for an advanced learner - are printed in red, graded with stars, and explained with extra detail about how you should use them.This new edition includes: hundreds of new words (satnav, greenwash, carbon trading, adspend, crystal meth, cyberlaw, geoecono