"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.
Nautilus Award Winner In this empowering work, the bestselling author of The Hero Within and Awakening the Heroes Within speaks to the heroine in every woman, offering potent strategies to forge lives of greater happiness and fulfillment—through activating the archetypes inherent in the ancient Greek myth of Demeter and Persephone. Our era of professional and familial pressures, constant connection, and a renewed debate on “having it all” presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can. Drawing on her profound understanding of myth's enduring power to catalyze transformations, Pearson guides readers on a journey of self-discovery, teaching us how to activate and apply the archetypes of Demeter and Persephone, as well as Zeus and Dionysus, in our own lives— empowering readers to see the unexpected choices and opportunities available to us all. Illuminating ancient wisdom for a modern audience, Persephone Rising offers meaningful and effective strategies to answer the call to heroism in our own lives: to locate and harness the unique potential within each of ourselves, and ultimately to develop our own innate heroic gifts. Just as Demeter and Persephone discovered, in the midst of great difficulty, their own powers, gifts, and abilities for creating a better path not only for themselves, but the world, Persephone Rising teaches that each one of us has more options than choosing whether to lean in or out—we have the power to change ourselves, and thus our world.
A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within. Drawing from literature, anthropology, and psychology, author Carol S. Pearson clearly defines six heroic archetypes—the Innocent, the Orphan, the Wanderer, the Warrior, the Altruist, and the Magician—and shows how we can use these powerful guides to discover our own hidden gifts, solve difficult problems, and transform our lives with rich sources of inner strength. This book will speak deeply to the evolving hero in all of us and reverberate through every part of our lives. With poignant wisdom and prolific examples, it gives us enduring tools to help us develop our own innate heroic gifts—the Orphan's resilience, the Wanderer's independence, the Warrior's courage, the Altruist's compassion, the Innocent's faith, and the Magician's abiding power.
The Classic Guide, Updated for Our Contemporary World A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within. Drawing from literature, anthropology, and psychology, author Carol S. Pearson clearly defines six heroic archetypes—the Innocent, the Orphan, the Wanderer, the Warrior, the Altruist, and the Magician—and shows how we can use these powerful guides to discover our own hidden gifts, solve difficult problems, and transform our lives with rich sources of inner strength. This book will speak deeply to the evolving hero in all of us and reverberate through every part of our lives. With poignant wisdom and prolific examples, it gives us enduring tools to help us develop our own innate heroic gifts—the Orphan's resilience, the Wanderer's independence, the Warrior's courage, the Altruist's compassion, the Innocent's faith, and the Magician's abiding power.
The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
The Transforming Leader is written for people who strive to make a positive difference in the world. The book was conceived by the Fetzer Institute's Leadership for Transformation project in collaboration with the James MacGregor Burns Academy of Leadership and the International Leadership Association. As part of the process that led to the book, the project's Stewardship Team held three retreats that brought together internationally known leaders, leadership educators, and theorists to sit in dialogue reflecting on three questions: How can we explore a variety of approaches to creating a bridge between our inner life and outer action for transformational effect? What is the commonality among these divergent approaches? And what of this can help you or me be an agent of transformation in a world on the edge of either destruction or renewal? The leaders and leadership experts contributing to the book, many of whom participated in the dialogues, consistently stress their own experience that it is not just what a leader does that matters, or what they know about human beings, their motivations and ways of behavior, but who that leader is inside: How alive they are, how balanced, how healthy, how passionate, how aware, how engaged, how compassionate, how energized - how they connect with their deeper and wiser selves. Based on cutting edge leadership thinking and practice, the 20 essays that make up the work explore the many paths and lessons leaders can take to access the best parts of themselves and meet the challenges of today's world.
oday's business environment requires more effective leadership than ever. In the constantly changing business environment, the leader has the central responsibility of keeping people motivated and productive. Many companies have been downsizing and laying off employees, and leaving behind employees with a wounded morale. To lift this morale, the leader needs to possess characteristics and qualities that cannot be learned from courses taken in business schools alone. These characteristics and qualities can only be learned from life itself in an individual journey of individuation. The leader needs to undergo an initiation process from immature psychology to mature psychology. Traditionally, this process is what makes "men out of boys" and "women out of girls." In analytical psychology this journey is called the hero's journey, which is based on the hero myth and includes several different initiations and growing steps. This study investigates the different initiations included in the hero's journey and the importance of learning how, from them, to be a responsible, effective, charismatic, and powerful leader. The study also illustrates the archetypes, a term developed by Dr. Carl Jung (1959) to describe the original patterns that guide our behavior, involved in the hero's journey and what is required to get through the journey. Heroism is not discussed here in the overall sense in which the public defines heroism. As such, this study does not investigate what motivates people to risk and/or sacrifice their lives by attempting to save people from crashed airplanes. Although this aspect of sacrifice is always present in heroism, this aspect is just one of the many aspects of heroism. Neither a heroic act of saving lives nor being celebrated on the covers of a national newspaper is required to be recognized as a hero. Individuals are all heroes in their own way. Some individuals manifest their heroism in very silent ways (introversion), while other individuals seem always to be in the public eye (extroversion). The essence of heroism always involves taking a journey into the unknown and bringing some sort of knowledge out of the unknown that benefits either society or an organization. The hero brings new prosperity to the organizational wasteland. Heroism in mass media and movie entertainment is very different from heroism in the psychological sense and in the mythological sense, although there are some similar elements. The basic elements of the hero, the villain and the fair maiden, are always present in popular movies, but the steps of the hero's journey are often not involved, which leaves nothing more than a meaningless plot good only for entertainment purposes. These types of movies can steal an individual's sense of understanding of both the myth and the purpose of the hero's journey. This study is neither discussing the heroes of our popular culture, nor is this a study of Hollywood's creations or of celebrated athletes, or even of famed political and war heroes. The focus within this study is a hero's journey in the career of a leader, and how the journey can bring the light (individuation) into the darkness of the organizational wasteland. The legacy of Roberto Goizueta, who died in October 1997, during the writing of this dissertation, is also acknowledged. While his death in itself does not change the conclusions of this dissertation, his contribution to the Coca-Cola Company's success in traveling the hero's journey has been enormous. It remains to be seen what the future brings to this great company after losing such a charismatic and heroic leader.
This volume explores the relationship of hero to celebrity and the changing role of the hero in American culture. It establishes that the nature of hero and its function in society is a communication phenomenon, which has been and is being altered by the rapid advance of electronic media.