Marcas sonrientes

Marcas sonrientes

Marcas sonrientes

¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Working gender

Working gender

Working gender


The Philosophy of Umberto Eco

The Philosophy of Umberto Eco

The Philosophy of Umberto Eco

The Philosophy of Umberto Eco stands out in the Library of Living Philosophers series as the volume on the most interdisciplinary scholar hitherto and probably the most widely translated. The Italian philosopher’s name and works are well known in the humanities, both his philosophical and literary works being translated into fifteen or more languages. Eco is a founder of modern semiotics and widely known for his work in the philosophy of language and aesthetics. He is also a leading figure in the emergence of postmodern literature, and is associated with cultural and mass communication studies. His writings cover topics such as advertising, television, and children’s literature as well as philosophical questions bearing on truth, reality, cognition, language, and literature. The critical essays in this volume cover the full range of this output. This book has wide appeal not only because of its interdisciplinary nature but also because of Eco’s famous “high and low” approach, which is deeply scholarly in conception and very accessible in outcome. The short essay “Why Philosophy?” included in the volume is exemplary in this regard: it will appeal to scholars for its wit and to high school students for its intelligibility.

Researching Translation Competence by PACTE Group

Researching Translation Competence by PACTE Group

Researching Translation Competence by PACTE Group

This volume is a compendium of PACTE Group’s experimental research in Translation Competence since 1997. The book is organised in four main parts and also includes eight appendices and a glossary. Part I presents the conceptual and methodological framework of PACTE’s Translation Competence research design. Part II focuses on the methodological aspects of the research design and its development: exploratory tests and pilot studies carried out; experiment design; characteristics of the sample population; procedures of data collection and analysis. Part III presents the results obtained in the experiment related to: the Acceptability of the translations produced in the experiment and the six dependent variables of study (Knowledge of Translation; Translation Project; Identification and Solution of Translation Problems; Decision-making; Efficacy of the Translation Process; Use of Instrumental Resources); this part also includes a corpus analysis of the translations. Part IV analyses the translators who were ranked highest in the experiment and goes on to present final conclusions as well as PACTE’s perspectives in the field of Translation Competence research.

Ni os de la Calle en M xico

Ni  os de la Calle en M  xico

Ni os de la Calle en M xico

El Libro: Existe ya una solución para quitar a los niños de la calle de manera definitiva y radical: si el Banco Mundial deja los fraccionamientos de pesos que quedan después de un intercambio de la casa internacional de cambio del Peso mexicano, a los mexicanos, entonces estas se convierten en números billonarios. No hacen falta los dineros. No hacen falta los recursos. De hecho, no hace falta nada... Si los niños no pueden irse a la escuela, entonces la escuela tiene que irse a ellos. Basado en las filosofías de Paulo Freire y Mathew Lipman, la Dra. Verville nos hace notar que tal vez una justicia en la educación demanda mucho mas de la parte de la gente privilegiada, que de la parte de la gente oprimida.

A Guide to Biblical Research

A Guide to Biblical Research

A Guide to Biblical Research


Encyclopedia Corruption in the World

Encyclopedia Corruption in the World

Encyclopedia Corruption in the World

The publication of this Encyclopedia by Professor Judivan J. Vieira, PhD, is driven more by mission than editorial pursuits. The research is composed of five volumes, and it is the result of the author’s willful work in a field of study that has been his passion since his graduation in law school in 1993. Corruption is inherent to the human being, and according to the author, it is a metastatic cancer capable of destroy any social doctrine, even our democracies. Throughout the five volumes, Judivan Vieira analyzes the various perspectives of this social “disease” that menaces hegemonic and underdeveloped countries. In the last volume of the Encyclopedia, the author offers the solution to remediate this disease of the soul, which prevents social well-being and relegates us to live in formal democracies that do not provide the minimum of social dignity peoples of the world deserves.

The Art of Tango

The Art of Tango

The Art of Tango

The Art of Tango offers a systematic exploration of the performance, arrangement and composition of the universally popular tango. The author discusses traditional practices, the De Caro school and the pioneering oeuvre of four celebrated innovators: Pugliese, Salgán, Piazzolla and Beytelmann. With an in-depth focus on both reception and practice, the volume and its companion website featuring supplementary audio-visual materials analyse, decode, compare and discuss literature, scores and recordings to provide a deeper understanding of tango’s artistic concepts, characteristics and techniques. River Plate tango is explored through the lens of artistic research, combining the study of oral traditions and written sources. In addition to a detailed examination of the various approaches to tango by the musicians featured in this book, three compositions by the author embodying creative applications of the research findings are discussed. The volume offers numerous tools for developing skills in practice, inspiring new musical output and the continuation of research endeavours in the field. Illustrating the many possibilities of this musical language that has captivated musicians and audiences worldwide, this book is a valuable resource for everyone with an interest in tango, whether they be composers, performers, arrangers, teachers, music lovers or scholars in the field of popular music studies.