"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." --Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " --Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " --The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society--at the centre." --Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." --Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." --Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." --Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." --Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." --Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." --American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." --Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
South Korea in the 1950s was home to a burgeoning film culture, one of the many “Golden Age cinemas” that flourished in Asia during the postwar years. Cold War Cosmopolitanism offers a transnational cultural history of South Korean film style in this period, focusing on the works of Han Hyung-mo, director of the era’s most glamorous and popular women’s pictures, including the blockbuster Madame Freedom (1956). Christina Klein provides a unique approach to the study of film style, illuminating how Han’s films took shape within a “free world” network of aesthetic and material ties created by the legacies of Japanese colonialism, the construction of US military bases, the waging of the cultural Cold War by the CIA, the forging of regional political alliances, and the import of popular cultures from around the world. Klein combines nuanced readings of Han’s sophisticated style with careful attention to key issues of modernity—such as feminism, cosmopolitanism, and consumerism—in the first monograph devoted to this major Korean director. A free open access ebook is available upon publication. Learn more at www.luminosoa.org.
Reflecting the diverse range of perspectives on design, this book brings together over seventy key texts. It includes sections covering history, methods, theory, visuality, identity, consumption, labor, industrialization, new technology, sustainability, and globalization.