Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.
Discover everything you need to know about Star Wars LEGO. If your child loves Star Wars LEGO, they'll enjoy this book complete with an exclusive Star Wars mini-figure. Watch as they find out all about Star Wars LEGO weapons, battle stations and even the Death Star through amazing photos and incredible details. They'll come face-to-face with LEGO versions of Darth Vader, Boba Fett, Yoda, Luke Skywalker and more and discover hundreds of little known facts about the Star Wars characters. Packed with information on the history, manufacture and construction of Star Wars LEGO.
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Throughout his 40-year career, Michael Jackson intrigued and captivated public imagination through musical ingenuity, sexual and racial spectacle, savvy publicity stunts, odd behaviours, and a seemingly apolitical (yet always political) offering of popular art. A consistent player on the public stage from the age of eight, his consciousness was no doubt shaped by his countless public appearances, both designed and serendipitous. The artefacts he left behind - music, interviews, books written by and about him, and commercial products including dolls, buttons, posters, and photographs, videos, movies - will all become data in our cultural conversation about who Michael Jackson was, who he wanted to be, who we made him to be, and why. Michael Jackson: Grasping the Spectacle includes essays that aim to understand Jackson from multiple perspectives: critical cultural theory, musicology, art history, media studies, cultural anthropology, sociology, philosophy, religious studies, literary theory, gender studies, performance studies, disability studies, film studies, and African-American studies. Intended for classroom use as well as research and general interest, this book expands our understanding both of this fascinating figure himself and of gender, sexuality, celebrity, and popular culture.
Discover the misery of life in the trenches -- and how the Great War devastated Europe. Here is an original and exciting guide to the grim challenge of life or death on the Western Front. Devastating first-hand reports and contemporary photographs of the battles that slaughtered millions, together with a clear account of how nation upon nation sent their men to join the carnage, combine to present a dramatic "eyewitness" view of this most terrible war. See the bullet-riddled car of the heir to the throne of Austria-Hungary, everyday life in the dugout, sappers mining tunnels beneath the enemy, and Mata Hari learning the art of spying. Learn how people avoided gas attacks, when periscopes were used, what soldiers wrote home to their sweethearts and mothers, the best way to use a tank, how troops flattened a hillside, and the meaning of Armistice Day. Discover how it felt to go over the top, what happened to all the bodies, how people dealt with shell shock, why war led to revolution, and much, much more.