Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online: Discover the secrets that successful wine businesses use to market their wines online; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; 'Finally' turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.
Wine Import Business Startup How to Start, Run, and Grow Your Own successful Wine importing Business from Home Have you ever wanted to be your own boss? Are you longing to quit your 9 to 5 job and work from home? Do you also enjoy sipping a crisp chardonnay or a smooth, oaky merlot? What if I told you that you can enjoy this lifestyle while making money, too? In this Wine Import Business Startup book I show you how to start, run, and grow your own home-based wine import business step-by-step. I have always appreciated wines. I guess you could say, I was in love with wine. I knew what the supposed experts said about food and wine pairings. I knew how to describe the body and the tannin of the wine. When I found myself out of work, laid off from my typical office 9 to 5 job, I was inspired by wine. One evening, while sipping a glass of my favorite casual red blend, I started examining the label. Where did my wine come from? What was its journey to get to me like? Who comprised the components of that voyage? What kind of money did they make doing it? I share with you what I learned as I researched where the wine we drink comes from. This curiosity launched my home-based wine import business. I became my own boss! I have been in this business for a few years now, and it's as lucrative as ever. In my book, I show you how I got started and now how I continue to make my business thrive. I am still just as in love with wine today as I was when I first started- probably even more so now! In my book I will show you exactly what you need to get started with your own wine company brand. I have done most of the initial legwork for you. You will learn: Some beginning business basics Get an idea of the estimated startup costs Tips on how to write a solid business plan Obtain an EIN How to apply for your basic importer permit When to get a wholesaler application How to apply to have your wine label approved When to get an FDA product registration When to enlist a customs broker Securing your broker's Power of Attorney Advice for incorporating as a business When to complete a foreign registration Advice for creating a Website Doing market research Developing good packaging Listening to your customers Why you should attend trade shows Understanding the terms of a wine sale Don't worry, reading this book won't sound like you're studying for an MBA. In fact, I believe that real life rarely mirrors what you learn in a classroom setting. This book is full of time-tested advice from someone who is actually inside the industry. I am encouraged to share my Knowledge with you! We'll discuss other topics such as: Alcohol-based companies marketing codes The importance of social media How and where to utilize social media in your marketing strategy How to hone your social listening skills The regulations related to importing wine The TTB, the FDA and the USCBP (and why they are important!) Duties and taxes related to your business Why infrastructure and logistics matter How to private label your wine import business brand How to find good wineries to work with Understanding your pricing, profit and cash flow Expanding to other states Building your unique brand As an added Bonus, I also included a glossary of wine shipping laws for all 50 states plus the District of Columbia. Now, for a limited time, if you purchase the paperback edition of this book on Amazon, you can download the eBook version for FREE!