ENDORSEMENTS: "A 'must read' for every real estate agent wanting to sell more homes. Loaded with great advice and entertaining to read." Jerry Reece CEO - Reece & Nichols Realtors a Partner with HomeServices of America, Inc., a Berkshire Hathaway Affiliate Jonathans results speak for themselves. He carries a listing inventory of 35 to 40 listings in the countrys worst market. Take notice to that type of production! Rich Casto Founder of Rich Casto & Company, one of the nations top Real Estate Trainers & Coaches, with over 35,000 clients. How to Sell Homes in a Tough Market is chock full of great tips not only for new agents but probably even more so for experienced agents who were used to doing things the old way. Its a fun book, easy to read, and will jump-start your real estate career. The tips are practical and spot on. Real estate today is hard work and Jonathan Goforths book highlights the importance of desire, prioritizing, consistent prospecting and the daily attention needed to be successful in the business today. Diane Ruggiero, RCE, CAE CEO - Kansas City Regional Association of REALTORS & Heartland Multiple Listing Service Jonathan writes, Your COI (Community of Influence) is the most powerful thing you have in this business. I agree wholeheartedly. The most powerful thing about How to Sell Homes in a Tough Market is that Jonathan IS selling homes in a tough market who better to learn from than someone who is doing it at a high level! This book is a valuable tool for every agents toolbox! Michael J. Maher The Maher Team, LLC - Realty Executives of Kansas City National Best-Selling Author of (7L) The Seven Levels of Communication: Go from Relationships to Referrals "Jonathans hard work and great follow-up systems have placed him in the top echelon of realtors. His straight forward advice is laced with hilarious stories. A 'must read' for rookie agents and also for experienced agents needing to jump start their sales."
Outlines strategies, from start to sale, that owners can use to sell their own home in a tough market, covering such topics as appraising the home, promoting the sale, qualifying the buyer, negotiating the sale, and closing
Like the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn’t merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media’s reporting and assesses the Bush administration’s home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.
If you’re like most people, your biggest investment is your house. Sell your house wisely and you not only save loads of time, but you also pocket thousands—if not tens of thousands—of dollars more than you would otherwise. Making a big mistake in the sale of your house, on the other hand can easily cost you additional weeks—perhaps even months—of work and headache as well as half a year’s worth (or more) of your take-home income. If you want to sell your house and don’t know where to start, House Selling for Dummies, Second Edition can show you the way. If you’ve researched this topic and would like to discover more about certain aspects of selling your home, then look no further. House Selling for Dummies, Second Edition is a user-friendly, holistic book totally oriented to your needs as a seller. This friendly guide cuts through confusing real estate lingo and explains in plain English how to make the best possible decisi ons for your situation—whether that decision means staying in your current home rather than selling or if it means selling through a good local real estate agent. This updated edition can help you avoid making mistakes in your selling decisions and will ensure that you sell your home in the best way possible. This down-to-earth guide shows you how to: Research your options and the personal finance ramifications of your decision to sell or not to sell Decide whether you should sell your house yourself or bring in an agent Find the right team of real estate professionals to work with Prepare your house before you put it on the market Determine the value of your house Time the sale of your house Negotiate the sale of your house File your income taxes after the sale of your house House Selling For Dummies, Second Edition includes handy checklists, Internet resources, and a variety of tools and techniques you can use when selling a home. Here is the best way to save time, money, and your sanity when selling your home—with or without an agent.
Shows prospective home sellers how to get the most for their property in today's real estate market. Offers a complete array of strategies and tactics for getting top dollar for their investment and shows how to decide whether to sell or not, the pros and cons of using brokers, how to price their house, and how to use advertising effectively. Other invaluable tips include what kind of improvements to make in order to boost the value of a house, how to qualify and deal with potential buyers, and how to negotiate the best deal and make financing easy for buyers.
SHIFT How Top Real Estate Agents Tackle Tough Times
NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book." --Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America "Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive." --Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today." --Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, Inman News The Millionaire Real Estate Series More than 1,000,000 copies sold! SHIFTS happen... Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing