"Offers ten strategies for successfully selling a home for the maximum amount in a tight economy. The 2nd edition includes expanded information on short sales, financing for buyers, and updated figures"--Provided by publisher.
ENDORSEMENTS: "A 'must read' for every real estate agent wanting to sell more homes. Loaded with great advice and entertaining to read." Jerry Reece CEO - Reece & Nichols Realtors a Partner with HomeServices of America, Inc., a Berkshire Hathaway Affiliate Jonathans results speak for themselves. He carries a listing inventory of 35 to 40 listings in the countrys worst market. Take notice to that type of production! Rich Casto Founder of Rich Casto & Company, one of the nations top Real Estate Trainers & Coaches, with over 35,000 clients. How to Sell Homes in a Tough Market is chock full of great tips not only for new agents but probably even more so for experienced agents who were used to doing things the old way. Its a fun book, easy to read, and will jump-start your real estate career. The tips are practical and spot on. Real estate today is hard work and Jonathan Goforths book highlights the importance of desire, prioritizing, consistent prospecting and the daily attention needed to be successful in the business today. Diane Ruggiero, RCE, CAE CEO - Kansas City Regional Association of REALTORS & Heartland Multiple Listing Service Jonathan writes, Your COI (Community of Influence) is the most powerful thing you have in this business. I agree wholeheartedly. The most powerful thing about How to Sell Homes in a Tough Market is that Jonathan IS selling homes in a tough market who better to learn from than someone who is doing it at a high level! This book is a valuable tool for every agents toolbox! Michael J. Maher The Maher Team, LLC - Realty Executives of Kansas City National Best-Selling Author of (7L) The Seven Levels of Communication: Go from Relationships to Referrals "Jonathans hard work and great follow-up systems have placed him in the top echelon of realtors. His straight forward advice is laced with hilarious stories. A 'must read' for rookie agents and also for experienced agents needing to jump start their sales."
Outlines strategies, from start to sale, that owners can use to sell their own home in a tough market, covering such topics as appraising the home, promoting the sale, qualifying the buyer, negotiating the sale, and closing
Selling a home in a tough market is different than at any other time. Sellers can't afford to make mistakes that cost them a buyer. This book offers step by step instructions from preparing the home to sell, to pricing, and marketing the home. Preparing the home for sale is a key component of the process and an area in which a seller can do too little or too much, often with negative consequences. Pricing correctly for the market is a challenge any time but in a tough market a seller has to know what tools to use to get accurate information with which to make pricing decisions. Marketing must be designed to make the home stand out in a larger inventory of competing homes for the smaller number of buyers. The advantages and pitfalls are all laid out with suggestions on how you can be a successful "For Sale By Owner". There is also information on how to select the right agent and company that will do the best job for you. This guide details every step necessary to sell a home in the toughest market in decades. Proven techniques that will sell YOUR home - NOW!
Like the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn’t merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media’s reporting and assesses the Bush administration’s home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.
New how-to details on staging and curb appeal The fun and easy way? to minimize selling hassles and get top dollar for your house Want to stand out to homebuyers in today's crowded market? America's #1 bestselling real estate authors have revised their classic guide to save you time and money as you prepare to sell your property. They'll show you when to put your house on the market, the pros and cons of FSBO, and the best ways to utilize the Internet, from online listings to digital photos. Discover how to: * Prepare your property to attract buyers * Determine your asking price * Hire the right real estate agent * Market and show your house * Negotiate for the best offer