The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.
The Savvy Academic Librarian s Guide to Technological Innovation
This book provides detailed plans for purposefully integrating technology into the academic environment by utilizing examples from a variety of institutions. Included case studies and further readings provide everything needed to create, grow, and sustain a holistic plan for integrating technology within the academic library setting.
Foundations of Library and Information Science Fourth Edition
Repositioning Reference reimagines reference services in libraries and information organizations and the role of reference librarians, taking into account rapid developments in technology and information-specific services in non-library sectors.
New Methods of Teaching and Learning in Libraries is a one-stop introduction to the role of technology in teaching and learning in libraries, covering Collaborative Spaces Fostering Creativity Teaching Beyond the Library Walls Teaching Skills for Career Success Multimedia Mobile Libraries Teaching and Learning in the Library of the Future
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.