This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices, including hot topics such as cyber bullying, drones, government surveillance, campaign financing, advertising, and digital libel. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367353094.
In this revised edition, the authors have retained all of the material from the first edition most important to the students, as well as adding extensive new material on language and delivery. All aspects of the art of human communication are examined, including elementary steps involved in speech composition, the five common types of public speech experience, audience analysis, credibility strategies and techniques for persuasion. Originally published by Harper and Row in 1983.
Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a ''scientifically illiterate'' society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this ''illiteracy'' to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.
The eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v. Brunetti addressing the registration of offensive trademarks, revenge porn, FTC guidelines on social media influencers and efforts by social media platforms to develop coherent approaches to misinformation. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367476793.
'Discourse Power Address' identifies the existence of 'directive' address, a form of strategic communication which is employed in a number of dominant practices, including Advertising, Politics, Public Relations and Corporate representation. Stuart Price argues that the simulation of intimacy in authoritarian address masks a drive to power, in which the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Election broadcasts, political speeches, TV commercials and corporate advertisements are all scrutinised in order to evaluate competing perspectives on the creation and circulation of meaning; particular reference is made to theories of discourse, ideology and address. In the course of his argument, the author proposes an original method for determining how authoritarian address attempts to make an impact on audiences. Providing a cross-disciplinary contribution to the fields of Communication, Language, Media and Political Studies, this book provides an original, clear-sighted contribution to the debate on language and power, and will provide an essential resource for lecturers, researchers, students, activists and policy-makers.