Type Matters

Type Matters

Type Matters

Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

Type Matters

Type Matters

Type Matters

Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles.

Legibility Type Matters

Legibility  Type Matters

Legibility Type Matters

Legibility literally means "able to be read". This ability to be read combines visibility (the quality of being seen) with comprehension (understanding). Perception has a lot to do with legibility. It is by this complex process that we select, interpret and organize sensory stimuli into coherent pictures; then these shade into perception as we relate what we see and feel with past learning.

The Christian Union

The Christian Union

The Christian Union